CASE STUDY
Driving Efficiency: How Nexteer Accelerated Global Communication with Pairaphrase
Impact Overview
69% Less Cost
Just $0.049 per word vs. traditional translation of $0.16
$112,000 Saved
per year on PPTX and DOCX translations
400+ Hours Saved
annually on translation tasks
6,000 Words
translated per month in Chinese and French
About Nexteer Automotive
Nexteer Automotive is a global leader in intuitive motion control, providing advanced steering and driveline systems to automotive OEMs and mobility innovators around the world. Headquartered in Auburn Hills, Michigan, Nexteer operates across five continents with 27 manufacturing plants, five application engineering centers, and 13 customer support centers. The company’s mission is to accelerate mobility to be safe, green, and exciting.
With a strong commitment to localization, Nexteer emphasizes doing business with regional suppliers and tailoring communication to its global footprint. This localization focus drives a growing need for consistent, accurate multilingual communication—particularly across Chinese and French languages—to serve employees, partners, and customers with clarity and confidence.
The Challenge
As Nexteer expanded globally, translating documents in-house became increasingly unsustainable. With hundreds of documents requiring translation into multiple languages every month, the process consumed valuable time and internal resources.
Security was a major concern—free online translation tools posed risks for proprietary automotive content, including sensitive product names, sub-systems, and acronyms. Simultaneously, maintaining formatting integrity for PowerPoint and Word documents created additional rework.
Translation quality was also inconsistent. Nexteer's internal review found that while machine translations offered speed, they often fell short on accuracy and fluency, especially for technical terminology and product-specific content. Pages frequently required manual edits, putting added pressure on multilingual team members. Nexteer needed a scalable solution that balanced speed, accuracy, and data security without overextending its teams or budget.
The Approach
Nexteer partnered with Pairaphrase to modernize its translation workflow. The transition was seamless, and the platform’s user-friendly interface enabled team members to begin translating files without requiring technical support or extensive training.
Pairaphrase offered a secure, cloud-based translation management system that met Nexteer’s needs for confidentiality and collaboration. Users could quickly upload files, translate in real-time, and preserve original formatting—streamlining internal processes for Word and PowerPoint documents in particular.
Nexteer continues to rely on the platform for essential document translation. Despite not fully leveraging advanced features like model training, Nexteer still experiences significant benefits in workflow efficiency and document quality.
The Results
Since implementing Pairaphrase, Nexteer has seen measurable improvements in time, cost, and process efficiency.
Although Nexteer continues to perform final proofreading internally—particularly for Mandarin translations—the platform ensures that documents retain their structure and are delivered in a near-final state. This allows native speakers to focus on fine-tuning instead of re-translating, significantly reducing the time burden.
The feedback from a Mandarin-speaking colleague noted room for improvement in product-specific terminology, but also confirmed that the platform provides a solid foundation for professional, in-house refinements.
Most importantly, Pairaphrase has freed up Nexteer's teams to focus on higher-value work, enhancing productivity across departments and reinforcing the company’s global communication strategy.
"Pairaphrase offered a secure, cloud-based translation management system that met Nexteer’s needs for confidentiality and collaboration."
About Pairaphrase
Pairaphrase is a secure and easy-to-use AI translation management system that helps organizations simplify and accelerate their translation processes. Supporting over 140 languages, it enables users to instantly translate 25+ document types and large batches of files at once, saving over 80% in costs compared to traditional translation services. Key features include:
Enterprise-Level AI
Purpose-built for translation, with agentic and generative AI that helps teams move faster and work smarter.
Efficiency
Streamlines translation with automation and translation memory, making it fast and intuitive—even for users without translation experience.
Collaboration
Enables real-time teamwork across teams and regions, allowing users to involve the right people at the right time.
Security
Protects sensitive data with advanced encryption and compliance standards.
Accuracy
Combines AI-powered translation with human refinement and responsive customer support to ensure precise, reliable results.
Customization
Tailors workflows to your organization’s needs, giving you greater control and flexibility.
Pairaphrase is trusted by global enterprises, schools, and institutions that need fast, accurate, and secure multilingual communication at scale.
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